BNS Infra: Leading Construction Excellence
- Category : Web Development
- Client :BNS Infra
- Motive:Crafting a Business Website to Generate International Sales and High-Ticket Leads in the Construction Industry
Project Brief:
BNS Infra, based in Kutch, Gujarat, is a fast-growing interdisciplinary construction company that has successfully completed a range of industrial, residential, and commercial projects over the past decade. While the company had established a reputation for delivering high-quality construction projects on schedule, they faced challenges in expanding their market reach, especially in attracting high-value, international clients for large-scale projects.
To address these challenges and unlock global business opportunities, BNS Infra partnered with TheDigiPresence to develop a new website designed to showcase their expertise, attract international clients, and generate high-ticket leads in the construction industry.
We've provided solution to challenges like:
- Limited International Reach: BNS Infra had limited exposure outside of India, particularly in attracting clients for large industrial and commercial projects.
- Low Conversion Rates for High-Value Leads: The website lacked a clear lead generation system, making it difficult to convert website visitors into high-value project inquiries.
- Inconsistent Online Presence:The company’s digital marketing strategy was not fully optimized to reach potential clients across digital platforms.
- Outdated Website Design: The previous website did not reflect BNS Infra’s modern approach to construction and lacked a cohesive, professional design.
Solutions Provided by TheDigiPresence
Challenge 01
Limited Audience Reach
BNS Infra had no established system to attract international clients, and their website did not have features to facilitate engagement with overseas businesses or industry professionals.
Solution:
Within six months of launching the website, BNS Infra saw a 55% increase in traffic, with notable engagement from businesses in the Middle East and Africa seeking high-quality contractors for industrial projects.
Challenge 02
Low Conversion Rates for High-Value Leads
While BNS Infra had high-quality projects and expertise, their website lacked a clear call-to-action (CTA) and lead capture system for potential clients seeking large-scale construction projects.
Solution:
To address this, TheDigiPresence implemented a structured lead generation system, which included:
- Clear, prominent CTAs on all key pages, encouraging potential clients to request project proposals or consultations.
- A custom-built project inquiry form to capture detailed client requirements for large-scale industrial and residential projects.
- Dedicated landing pages highlighting BNS Infra’s key services, successful case studies, and relevant project portfolios.
Result:
These improvements resulted in a 45% increase in high-ticket project leads, particularly for large-scale industrial and commercial projects. Clients began filling out detailed forms for project consultations, and the sales team saw more qualified leads.
Challenge 03
Inconsistent Online Presence
BNS Infra’s initial digital strategy lacked cohesion and was not effectively integrated into modern online marketing channels. The company needed a more active digital presence to improve engagement with both potential clients and partners.
Solution:
TheDigiPresence developed a comprehensive digital marketing strategy for BNS Infra, which included:
- Content marketing: We helped create valuable blog content related to industry trends, construction innovations, and sustainable building practices.
- Social media strategy: We set up BNS Infra’s presence on key platforms like LinkedIn and Instagram to engage with professionals and showcase their completed projects.
- Email marketing: We implemented a nurture email campaign that targeted potential high-value clients with personalized project proposals and success stories.
Result:
The new strategy helped BNS Infra gain a 30% increase in engagement on social media platforms, particularly LinkedIn, where they connected with potential clients in the real estate, commercial, and industrial sectors.
Results Achieved
- 55% increase in international traffic and inquiries from new global markets such as the Middle East and Southeast Asia.
- 45% increase in high-ticket project leads, driven by clear CTAs and effective lead capture systems for large-scale projects.
- 30% increase in engagement on LinkedIn and other social media platforms, helping build BNS Infra’s online reputation.
- 40% improvement in user engagement, resulting in longer time spent on the site and a reduction in bounce rates.
Conclusion
Through its partnership with TheDigiPresence, BNS Infra was able to transform its online presence, resulting in higher international visibility, improved lead generation, and a more professional image that resonated with potential clients across the globe. The newly optimized website not only enhanced user experience but also streamlined their sales process, making it easier to attract high-value clients and generate qualified leads. With this solid digital foundation, BNS Infra is now well-equipped to grow its business and position itself as a leading player in the global construction industry.